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		Respect the past and create the future
	
		We honor hard-won expertise yet reject complacency—embracing new knowledge, technologies, and teammates to collaborate and elevate our competitiveness.
	 
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		Always customer-oriented
	
		Everyone downstream is our customer; we anticipate needs, deliver value, and exceed expectations to earn trust.
	 
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		Passionate and proactive about work
	
		Self-starter who meets goals, creates opportunities independently, and consistently exceeds role requirements to improve performance.
	 
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		Maintain continuous innovation
	
		Stays abreast of new technologies and methods, challenges legacy practices, and applies novel approaches across contexts to drive breakthrough innovation.
	 
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		Proficient in solid work foundation
	
		Fully masters role content and projects, possessing the skills to run the entire process independently.
	 
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		Become a contributor to the group
	
		Own your responsibilities, do the right things right the first time, and contribute reliably—never shirking or creating organizational drag.
	 
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		Work seriously and hard
	
		I commit fully, work tirelessly, learn openly, share expertise generously, and proactively support colleagues.
	 
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		Responsible and responsible
	
		Owns own/team results: effective, high-quality, on time, cost-efficient; sets priorities; owns mistakes.
	 
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		Honesty and integrity in words and deeds
	
		Fact-based and organization-first, upholding integrity; treats everyone fairly; no misconduct or rumor-spreading.
	 
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		Be grounded; do what you say.
	
		No exaggeration, no show. Once a promise is made, it must be delivered at all costs and with all efforts.