Due to the increase in labor costs, rising raw material prices, and the impact of e-commerce, the real economy has become increasingly difficult. Coupled with the impact of the epidemic, many domestic and foreign brands have transferred orders to Southeast Asian countries or even canceled orders. Domestic shoe exports have fallen sharply. Although the situation has slowly begun to pick up as the new crown pneumonia epidemic has been gradually brought under control in China, it still cannot change the overall sluggish situation in the industry.

With the advent of the consumer era, personalization and diversification have become the mainstream of consumption. The small climax brought by personalized consumption often quickly breeds specific market segments or iconic companies. In the fierce competition among enterprises, this trend not only intensifies competition, but also brings innovative development opportunities to enterprises. This change heralds the reconstruction of China's consumption pattern and provides new opportunities for the development of artificial intelligence. Therefore, enterprises need to promote the transformation of smart Internet and use big data to capture the bright spots of personalized consumption. The operational efficiency of enterprises has become the core competitiveness. The key lies in how to quickly and efficiently develop products and services required by consumers according to market demand. However, many footwear companies are currently facing many potential risks in their operations, which hinders the normal operation of enterprises. In the era of personalized customization, it is an excellent opportunity for both traditional manufacturing and the entire Chinese manufacturing industry to deepen reforms and successfully transform.